World of Skiing:

Grand Contest

EXTREME DREAM SWEEPSTAKES    

SRC MAGAZINE, GMC WORLD OF SKIING & DEELEY HARLEY-DAVIDSON®
ADD SOME "CANADIAN COWBOY MUSCLE" TO NATIONAL SKI SHOW TOUR

TORONTO — SRC Magazine, GMC World of Skiing and Deeley Harley-Davidson® Canada have partnered on a Canada-wide tour to promote the EXTREME DREAM Sweepstakes contest which features a custom-designed Canadian Cowboys Harley-Davidson V-Rod Muscle motorcycle as part of the grand prize.

"Everybody knows that this is a big year for alpine sports in Canada, and we have catered this promotion to build on this excitement in a unique way," said Mark Kristofic, SRC Magazine publisher.

The EXTREME DREAM Sweepstakes will be launched at the Toronto Ski, Snowboard and Travel Show on Oct. 15-18, 2009 and will continue to be promoted through GMC World of Skiing television (skitelevision.ca), SRC Magazine (SRCmag.ca) and other snowsports events and trade shows across North America.

The custom design on the bike, by Roger Prouw of Extreme Measures, is "unbelievably cool" said World Champion John Kucera, who viewed the motorcycle at Harley-Davidson Toronto along with this teammates Erik Guay and Manuel-Osborne Paradis. The alpine men looked at mock-ups for the design which will include the new "Canadian Cowboys" logo by London based tattoo artist Mike Austin.

Deeley Harley-Davidson® Canada is a sponsor of Canadian Alpine Ski Team member Mike Janyk, a world championship bronze medallist from last season and one of the Canadians favoured to compete for a medal at the 2010 Winter Olympic Games.

"We're very excited about this promotion," said Alex Carroni, Public Relations Specialist with Deeley Harley-Davidson®. "The alpine guys gave the artist some great feedback to make sure this is truly a unique and one-of-a-kind bike that will stand out and be something that generates a lot of interest within the ski community."

About the EXTREME DREAM Sweepstakes
Along with the custom "Canadian Cowboys" Harley-Davidson® Motorcycle, the grand prize winning package of the Ski Garage Sweepstakes will also include a pair of Head skis, a full Columbia outerwear package and an all-inclusive trip for two to Ski Banff Big 3. The contest will include weekly prizes from Columbia and Head from November 1 through to the draw date of March 1st, 2010. While the program will be driven through print and television advertising, the main source of entries for the promotion will through direct event marketing at a number of ski related consumer trade show and live events allowing skiers to directly enter the contest on-site. See www.SRCmag.ca or www.skitelevision.com for more on the contest.

About Deeley Harley-Davidson®
Deeley Harley-Davidson® Canada is the Canadian distributor of Harley-Davidson® and Buell® Motorcycles, parts, accessories and branded products and related services which are provided through a national network of authorized Harley-Davidson® and Buell® retailers.

About SRC Magazine
SRC Magazine is a publication of BK Media Inc., is published during the fall, winter and spring months and showcases Canadian snowsport athletes and competitions, including: alpine ski racing, cross-country, freestyle, freeskiing, skier cross, nordic combined and much more. SRC is the foremost source of information, news and industry reports for all winter sports enthusiasts with features on technical and coaching information and tips for every ski fan in Canada.

About GMC World of Skiing
GMC World of Skiing began as Ski Base TV show in 1978. Since its beginning nearly 30 years ago, the show has appealed to skiers across Canada for its informative and entertaining coverage of skiing and the lifestyle surrounding the sport. Today the show boasts a national audience of over 100,000 weekly television viewers.

For more information:

Mark Kristofic
BK Media / SRC Magazine
Tel: 416.884.7701
mark@bkmedia.ca

Alex Carroni
Public Relations Specialist
Deeley Harley-Davidson® Canada
Tel: 905.482.4236
alexcarroni@deeley.com